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Showing posts with the label Experiences

Reviving "Atithi Devo Bhava": Key to Transforming Indian Tourism

"Atithi Devo Bhava" was a very powerful tag line used by the Ministry of Tourism. These three words sum up the Indian culture in the way Indian families believe in treating their guests. This campaign played a crucial role in fostering a more welcoming and respectful environment for tourists in India, thereby increasing Intenational tourist arrival by 10 -12 % and domestic tourist by 7 -9 %.  Unfortunately, the impact was short lived and soon forgotten.  We all understand that tourism has the potential to transform the country by stimulating economic growth, enhancing cultural exchange and promoting sustainable development. It not only contributes to the GDP directly by generating revenue from various sector like hospitality, transportation, retail, entertainment etc, it also has a multiplier effect in sector like agriculture and construction.  It is encouraging to see rise in infrastructure spending with focus on good quality roads, airports, and railways. The recent uni...

Perception or Reality

Perception is commonly understood as the way in which something is regarded, understood, or interpreted and Reality is referred to  the state of things as they actually exist. Perception easily becomes reality or rather subsume reality and has the potential to typecast an individual, group, community or even a nation. It certainly does not imply that perceptions are without any basis. These are based on individual or collective experiences.  Some years back in Berlin, while trying to adjust to time zone, in the middle of the night, infact it was past mid night, gazing outside from the hotel windows I saw a man walking down the street and wanting to cross the other side.  He waited for the pedestrian light to turn green before crossing an empty road. Next night I saw him again. Seeing this reality it confirmed my perception about the German's self discipline.  In another setting in a different city in Germany,  listening to some eminent Germans of their...